Sexual objectification is objectification of a person. It occurs when a person is seen as a sexual object when their sexual attributes an physical attractiveness are separated from the rest of their personality and existence as an individual, and reduced to instruments of pleasure for another person. The concept of sexual objectification and, in particular, the objectification of women, is an important idea in feminist theory and psychological theories derived from feminism. Many feminists regard sexual objectification as objectionable and as playing an important role in the inequality of the sexes. Some feminists and non-feminists, however, argue that increased sexual freedom for women and gay men has led to an increase of the sexual objectification of men.