Hustler is a monthly pornographic magazine aime at heterosexual men and published in the United States. It was first published in July 1974 by Larry Flynt. It was a step forward from the Hustler Newsletter and The Hustler For Today's Man which was cheap advertising for his strip club businesses at the time. The magazine grew from a shaky start to a peak circulation of around 3 million (current circulation is below 500,000).