The Floralia, also known as the Florifertum, was an ancient Roman festival edicated to the goddess Flora. It was held on April 27 to May 3 and symbolized the renewal of the cycle of life, marked with dancing, drinking, and flowers. The Floralia was on the IV Kalends May. Dedicated to Flora, the goddess of flowers and vegetation, this day was considered by the prostitutes of Rome to be their own. While flowers decked the temples, Roman citizens wore colorful clothing instead of the usual white, and offerings were made of milk and honey to Flora.