Dick DeVos (born Richar DeVos, Jr. October 21, 1955) is a businessman and Republican politician from Michigan. The son of billionaire Amway co-founder Richard DeVos, he served as CEO of the multi-level marketing consumer goods distribution company from 1993-2002. In 2005, DeVos launched the most expensive gubernatorial campaign in the history of Michigan, totaling more than $41 million dollars. Ultimately, DeVos lost on November 7, 2006, to Democratic incumbent Jennifer Granholm.